How To Write Emails That Get Clicks - A Beginner's Guide
Email marketing can be one of the most effective ways to connect with your audience, but it's important to remember that it takes a lot more than just writing an interesting subject line to get your readers to click on your links. If your email click- through rate isn't where you want it to be, try implementing some of these simple changes to see an improvement.
First, make sure you're using responsive formatting. This will ensure that your emails are easy to read on all types of devices. Then, focus on content. Remember that your audience is often in a hurry, so make it easy for them to skim big points and then come back for details. Also, focus on making your emails personal. Adding the name of your reader or their title can help increase engagement, and you can even use personalization tools like Bonjoro to create personalized video messages for your subscribers.
Another key is to have a clear call-to-action. This will tell your readers what you'd like them to do (click, share, answer a question, etc). This is an important part of email marketing and something that you should always keep in mind.
Finally, it's a good idea to send your emails at the right time. This will not only increase your open rates, but it's also likely to improve your click-through rates. The best time to send an email is typically before or after daytime working hours when your audience will be able to make the most of your message.
Your email's subject line is a big factor in whether or not people will open it, so you should spend some time thinking about it and testing different options. For instance, "Hilarious Cat Video Inside!" will get more attention than simply "New Product" or "Event". Also, be short! Most people don't read an entire email, especially on mobile, so brevity is a must.
It's also important to understand what a TCTR is and what UCTR is. TCTR stands for total click-through rate, which includes all of the clicks on every link in your email. UCTR, on the other hand, only counts unique clicks. This means that if John clicks on the same link three times, it will only count as one 'click' in your statistics.
You can find stats on your current click-through rates in the dashboard of your email service provider. If you're not happy with them, there are several things that you can do to improve them. Try experimenting with different content formats, focusing on the needs of your audience, and being clear about what you're asking for in your call-to-action. Once you've figured out what works, you can continue to tweak your campaigns to see better results. Good luck!
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